The general methodology for website design is essentially based on the following points: The editorial, the graphic charter, the development, the hosting, the referencing, the security ... All these subjects will have to be approached, at one time or another, in an order, at a time and, on pre-established conditions.
Here are the main steps in creating a website in a logical sequence and appropriate advice.
Why do I have to create a website?
This is the essential preliminary question to ask. From the answer to this question will flow all the other questions and answers.
Even before starting the work of design and creation, logic orders to make an inventory of the practice of Internet users when they search for your products or your skills on the Internet.
Your website is a tool. It cannot be an end in itself. In other words, it must allow you as a tool to perform one or more actions, to achieve one or more objectives. What actions? Which objectives? Multiple answers are available to you. This is why we must take stock of the practice of Internet users likely to search for you.
We must measure the level of demand (in search engines) on this or that concept, measure the level of competition on the web (the number of sites dealing with these same notions) will allow you to refine your strategy and position judiciously your communication. Following this analysis work, it will be possible to define the most suitable sections, to refine the editorial line according to this request, to optimize the site on the most relevant concepts when the time comes to improve the SEO.
Define the definitive sections of the site and work the editorial
Following the previous analysis, the tree structure of the site (the items present) is specified according to the most requested themes and the most successful in terms of SEO. It is then possible to start the editorial work.
Your website must be a production tool in itself, talking about e-commerce web Development Company, publication of ads, online transactions, ducatalogue, and your website can be a dynamic element, even the central element of your activity. He must then provide a number of services, integrate different technical and commercial features...
But it is important to specify them even before designing the tool to build, insofar as they decide the nature of the website:
As part of the content writing work, heading by topic, we will take care: to inform the user, to raise objections, to seduce him if possible, without saturating his concentration...
We will also be pleased with the engines research, particularly fond of original content. In short a good compromise communication / optimization for the SEO must be clear: enough to say to inform and please the search engines (always hungry for rich content) but do not discourage the user and keep his curiosity alert ... Do not lose as the information on your site remains its raison d'être regardless of your goals.
This means that we will have to be effective, original, inventive and useful here!
Define a suitable visual identity for your website: logo, graphic charter...
It is then time to work on graphics and more broadly the visual identity of your site. The hard core of your identity being the logo, the latter is currently the first stage of study.
Different models are then developed. They are discussed and adjusted until the validation of a final version, which will then be used for the company's multi-media communication (web, paper communication, various media ...). The work on the graphic charter then begins. The charter is a natural extrapolation of the newly created logo.
Develop the functionalities present on the different headings
Together with the work around the visual and editorial it will be possible to work on the features on the website: forms, internal search engine, online payment module, portfolio, audience measurement tools, dynamic elements, etc.
This is the job of the developer / integrator, the programmer analyst.
A website as a tool for customer loyalty
These different features are designed to build customer loyalty. This can be done in different ways: regular information dissemination, newsletters campaign, promo codes, etc.
Regular updates of your website can then involve the addition of a back-office (administration panel of your site) that makes it possible to update directly by the owner of the site.
Have adapted photos and educational and sales videos
It will then be necessary to gather the appropriate photographic material illustrating each heading and embellishing the layout of your website: photos taken by you, or by the provider, photos made available by a supplier, or still shots purchased on a bank of photographs online.
A video (or more) will always be welcome. It creates proximity to the user. Because you show your business (or yourself) it builds trust and can raise a number of objections.
A video may consist of a simple interview of the manager or a member of the company presenting the latter or a particular service. Note that the video still has this interest: serve SEO your site if it is operated wisely.
This is the job that will consist of assembling all the elements mentioned above (editorial, menus, photos, features, video ... etc ...) in the chosen technical environment.
It is in a way the phase of construction of the website, the stage where it really takes shape through this work of integration.
The website as a point of sharing commercial or technical resources
Use your website to transmit efficiently and without charge (by download) all the technical documentation that your customers or partners may need. Less paper, fewer impressions, less work, less shipping costs, less mess...
Your website combines convenience for the user with savings of time and money for your business.
Website optimization for SEO
It is the job of optimizing the texts and the source code of the site so as to make it "Google friendly", that is to say, easy to detect by search engines, Google in mind.
This is a necessary (but not sufficient) condition to make the site responsive to the key keywords you want to appear on the result pages (SERP).
SEO "in page" covers both the editorial matter (the texts on the site) and the source code of the site.
Prospecting tool for your business
In this case, it is important that the site allows you to meet your natural target, individuals or professionals.
The approach is openly commercial. Charge the company's website to recruit new contacts or customers, and then contribute to the development of your turnover. The SEO problem (natural referencing) will then be predominant.
Referencing "Off page"
Second essential step for natural referencing: develop the reputation of your website on the internet.
This is an essential point and yet largely underestimated by the project promoters, even totally ignored.
Google, however, will consider what is said about you on the web and meticulously measure your notoriety. From this analysis will largely depend your positioning on the key and strategic keywords for you.
Your website as a tool of singularization, differentiation from the competition
Your site is in this perspective a medium to enhance the image of your company. It allows you to develop an original sales pitch, to present an advantageous commercial offer, and more broadly to distinguish yourself to convince you that you are the interlocutor, the partner, the provider best placed among those eligible.
Your website as a contact or quote request facilitator
Your website allows your customers to access in a flash all the practical information and all the tools favoring the linking of supply and demand: contact form directly implemented on the site, practical information including your contact details, implants, request for quotation form, subscription to a newsletter, etc.
Remember that a website is a coherent combination of different essential ingredients: editorial, features, photos, graphics, hosting, SEO, etc.
All of these aspects need to be thoroughly analyzed as a result of which the right choices have to be made. This phase of study is essential because it makes it possible to ask all the essential questions and to highlight the most effective strategic and technical scenario in the work of any prestigious web development company. We just have to click and discover your new web page.
Article Author : Junaid Ali Qureshi